narrative
focus your story
We help companies, business units and teams articulate clear and compelling corporate narratives that deliver differentiation and competitive advantage.
We then help clients communicate this story with real impact, by creating relevant, timely and forward-looking content that positions them as thought leaders in their fields.
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How we can help
Stand out from the competition
We can help you focus your story, your positioning in the marketplace and the value you deliver, so you can clearly articulate what sets you apart from your competitors
Lead the conversation
Want to lead your industry conversation? No problem, we can create relevant, timely and forward-looking content that turns your views into news and positions you as a thought leader in your field
Communicate with impact
By focusing your story, we can rally all your people and your communications around a single unified narrative which can be consistently communicated to all audiences. One songsheet, big impact.
Drive internal change
Change brings opportunity. We can help you maximise this opportunity by generating understanding, engagement and buy-in from your most important audience – the people who who are going to drive your business forward
Creating your story
How do we do it? We simply help you unlock your story.
Your story is already there, and you’re nearer to finding it than you think. Often, the problem is you’re too close to see the wood for the trees.
The process is quick and painless – through initial research and conversations, combined with a 2 hour workshop, we can crystalise and unite agreement of a new corporate narrative within ten days.
The output is a Message House structure containing the positioning, messages and proofs that sets your organisation apart. This is the essence of your story and the starting point to aligning your organisation and your communications.
Communicating your story
Every great story needs to be told and, at Narrative, we’re skilled storytellers. Having focused your story, we can then ensure you communicate it with impact.
We can provide your business development team with a narrative that has real traction with clients, supported by collateral such as presentations, infographics and other materials that help move them closer to a sale.
We can make your website, LinkedIn, PR and social media all work together to tell your narrative, supported by richer news, views and insights that position you as a leader in your marketplace.
And by doing so, we can help you energise your teams, excite partners and stand out to both existing and potential clients.
Who we have helped
Cemplicity | Cityspace Management | Cryptology | Daon
De Villiers Surveyors | Exness | HarbourVest | James Fisher & Sons
Karma Cola | Kleinwort Benson | Luxembourg Investment Group | M&G
Man Group | Mellersh & Harding | Mitiska REIM | Mobius Life
Multifonds | O1 Group | Paragon | PCI SSC | PWC | Royal London
Saudi Arabian Investment Authority | S&P Indices | TrustQuay
A bit more about us
Narrative was founded by Simon Anderson, a 25-year veteran in public relations and communications.
During his career, Simon has led diverse communications campaigns, from repositioning the world’s largest listed hedge fund at the height of the financial crisis, through to creating a breakthrough positioning for a new Fairtrade organic cola brand.
At the heart of Simon’s work has been corporate narratives and thought leadership storytelling, helping organisations to think creatively, stand-out and lead the conversation.
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“Every once in a while you come across a communications practitioner who really gets it. That’s Simon. He’s sharp, but what’s more, he’s thoughtful. He cuts through all the noise to provide clear thinking and sound counsel. I’d hire him again in a heartbeat."
Laura Grey
Director of Communications
PCI Security Standards Council
“One of the best communications professionals I have ever met. Strategic, tough, passionate, intellectual and hard-working, but always constructive, great to work with and fun."
Dirk Schmitt
Partner
Deep Value Advisors
Let's talk: simon.anderson@narrative.uk.com +44(0) 7393 636 982